Fold Holdings, the publicly traded Bitcoin financial services company, has partnered with Steak ’n Shake to launch a new promotion that merges fast food with Bitcoin rewards.
The campaign, which began on October 31, gives customers $5 in Bitcoin when they order the Bitcoin Burger or Bitcoin Meal at participating Steak ’n Shake locations across the United States.
The limited-time offer is available at roughly 400 restaurants nationwide and marks the first time a US restaurant chain has bundled meals with Bitcoin rewards.
Customers can claim their $5 in Bitcoin by visiting the BitcoinMealDeal website, uploading their receipt, and redeeming a unique code through the Fold app.
Once the app is downloaded and an account is activated, users can receive their Bitcoin instantly and start earning more BTC on future purchases through Fold’s ecosystem.
Integrating Bitcoin into everyday use
Fold’s partnership with Steak ’n Shake is designed to bring Bitcoin further into everyday life by integrating it with one of America’s classic dining experiences.
According to Fold’s Chairman and CEO, Will Reeves, the initiative is “the next step in making Bitcoin part of ordinary spending.”
Reeves emphasised that for many customers, this may be the first time they have ever owned Bitcoin (BTC), and it will come from something as simple as buying a burger.
The Bitcoin Burger itself captures the spirit of the promotion.
The burger’s bun is stamped with the iconic Bitcoin logo, serving as both a visual and symbolic nod to the digital currency’s growing cultural presence.
Steak ’n Shake introduced the Bitcoin Burger to celebrate the five-month anniversary of its adoption of Bitcoin payments earlier this year, a move that has already contributed to increased sales and new interest from the crypto community.
Notably, this campaign isn’t Fold’s first collaboration with the burger chain.
Earlier in 2025, Fold offered Bitcoin rewards to customers who purchased Steak ’n Shake gift cards through its app.
Fold, which trades on Nasdaq under the ticker FLD, offers a range of financial products, including a Bitcoin debit card that gives users BTC back on everyday purchases and a new Visa credit card powered by Stripe Issuing that also provides Bitcoin rewards.
The firm went public earlier this year through a merger with FTAC Emerald Acquisition Corp. and now maintains a market capitalization near $200 million.
Despite its share price declining about 68% year-to-date to around $3.59, Fold’s mission remains clear: to make Bitcoin accessible and useful for everyone.
The company holds roughly 1,500 BTC in its treasury and recently secured a $250 million equity purchase facility to support further expansion.
Bitcoin has also seen renewed strength recently, rising to $108,737, and the timing of the current promotion taps into that momentum, offering consumers a taste of both nostalgia and the future of finance.
As Fold’s Will Reeves put it, “Bitcoin goes mainstream when it starts showing up in everyday life.”
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