CNN has tapped Kalshi as its official prediction markets partner to integrate real-time data into its media coverage.
Announcing the partnership on Tuesday, Kalshi said that its prediction market data “will serve as a powerful complement to CNN’s reporting.”
CNN’s Chief Data Analyst Harry Enten will oversee the integration and use the data to “fact-check his reporting.”
CNN to feature Kalshi’s real-time market data
Kalshi’s prediction markets offer crowd-driven information about the likelihood of future outcomes across politics, economics, culture, weather, and more.
This data will now appear both on-air and online, supported by a Kalshi-powered ticker during segments that feature these numbers.
As a part of the deal, CNN will also be able to access Kalshi’s real-time feeds for its newsroom, data, and production teams, which the network will use to build storylines and visualize how expectations evolve over time.
“Journalists can more easily surface credible information to their audiences about the real-time probabilities of future cultural and political events,” the announcement said.
Prediction markets in the US, led by platforms like Kalshi and Polymarket, have become a fast-growing niche that is garnering attention from both Wall Street and mainstream media.
Over the past months, major tech platforms like Google and Yahoo Finance have taken similar steps.
Google recently integrated live forecast data from both Kalshi and Polymarket into Google Finance and Search to bring prediction markets into everyday search experiences.
Just days later, Yahoo Finance signed an exclusive deal with Polymarket to display real-time probabilities for political and economic events.
With prediction markets going mainstream, leading operators like Kalshi have started drawing in large-scale investments that have significantly boosted the valuation of these platforms.
Kalshi’s deal with CNN was announced on the same day the firm confirmed it had raised $1 billion through a Series E round led by major players like Paradigm and existing backers, lifting its valuation to $11 billion.
Its direct competitor, Polymarket, has also racked up notable numbers from investors, including high-profile names such as Donald Trump Jr., who also serves as the platform’s strategic adviser.
Kalshi hopes to attract the crypto community
Having largely remained outside the crypto space until recently, Kalshi is now embracing blockchain integrations to reach crypto-native users and expand its market footprint.
Earlier this week, Kalshi revealed it had integrated with Solana to offer tokenized event contracts and provide better trading efficiency.
Kalshi has also added support for cryptocurrencies like SEI and USDC to enable faster execution and lower fees on trades.
According to Kalshi’s head of crypto, John Wang, the decision to launch tokenized event contracts on Solana was with the intention of tapping the “billions of dollars of liquidity that crypto has.”
Against this backdrop, the regulatory environment around prediction markets that was once restrictive in the US has now found firmer ground under a clearer federal framework.
Recently, the Commodity Futures Trading Commission (CFTC) gave Polymarket the green light to re-enter the US, just months after dropping an enforcement case it had filed against Kalshi over unregistered event contracts.
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